What is LEGO? One answer comes from the often-misused plural use of the word LEGOs. Why is it incorrect to say I am building with LEGOs, and correct to say I am building with LEGO? The answer is that LEGO is defined as a system: a language of open interconnections between elements (pieces to you and me). LEGOs as a term is a misnomer, because as an individual element separated from the system, alone and unconnected, it is not LEGO. Of course an element holds the potential to become part of the system, based on its studs or other interconnective features; but it only truly becomes LEGO when operating with other pieces in the linguistic system of building. LEGO has a deep structural form. One in which the meaning or use of any element is not fixed. We may think a wrench piece unproblematically represents a wrench. However, its actual use is defined by the elements it is connected to, and the way it is connected to them. A LEGO wrench is not a wrench or even a representation of a wrench a priori. It is only a representation of a wrench if used in this way – held in a LEGO mini-figure’s hand.
So a LEGO element on its own is not LEGO until it is connected to another brick. And a LEGO element has no set or designated meaning in the LEGO system until connected with other elements so as to disclose a given function particular to each build. All of which leads to a paradox. Can you make a LEGO creation with a single brick? Of course you can make a statement, or even a work of art with a single brick, but what relation does it have to LEGO as a system? What you find is that by denying an element its connections, it highlights the system of connectivity by its absence, or need to be connected. By not being LEGO an element can speak to us about the nature of creative associations, as an idea. By not being LEGO an element can show us what LEGO is. Whilst building, every time we scan and consider the unconnected element, we welcome in the idea of the potential free creative system of signification, and the spirit of LEGO’s creativity is reborn anew.